Chad Sakonchick's blog

We have officially launched our second product here at Pervasive DataSolutions, a data replication tool for your Salesforce.com data.  Many of you with IT departments probably know exactly why a replication tool like ours is so valuable, especially at the price point offered.  However, some of the smaller companies may not be aware of the benefit because you are too busy running your business.

Whenever you make a purchase for your business, you need to figure out whether the ROI is high enough for that purchase to make sense. Some businesses ask why our product costs so much while others don't blink an eye. That kind of behavior is perfectly understandable if you think about the following scenarios:

Company A sells a product that costs $10k in which they average 10 sales a month. Company B sells a product that costs $2k in which they make 50 sales a month. Finally, Company C sells a product that costs $1k at 100 sales a month.

Saleforce.com is an indispensable tool that allows you to manage your customer base in a simple yet flexible way.  The only complaint I ever hear comes from new users.  Using a new piece of software is like walking into a ghost town, there is no content available to get the full functionality of your investment.  Then the tedious task of entering all of your existing information begins.

When running a business, it's important to make sure you maximize your efficiency by removing the bottlenecks in your workflow. I've talked to a lot of companies that do some very interesting things with Salesforce and Quickbooks to run their businesses the best they can. There is one very important thing that needs to be addressed every time a new process or technology is implemented.

Can you easily migrate away from the new process or technology when it's time to move on?

I talk to customers every day who are trying to figure out the most efficient way to run their businesses. While I am well-versed in Salesforce and Quickbooks, there are always clever people who ask me questions that I simply cannot answer.